PRESS KIT
Information and digital resources from the HomeCare Advocacy Network for the press and media.
Information and digital resources from the HomeCare Advocacy Network for the press and media.
ABOUT HCAN
Who We Are
At the HomeCare Advocacy Network, we know the power of compassionate caregiving. From companionship and personal care to Alzheimer’s and dementia care, we are committed to helping seniors age safely in their homes – wherever that might be.
Led by a team of passionate professionals from the home care and senior living industries, the HomeCare Advocacy Network offers franchise ownership options for individual entrepreneurs as well as senior living providers.
Media Inquiries
Please direct all media inquiries to:
Debbie Hilt
402-350-5222
dhilt@hcanthrive.com
PRESS RELEASES
MEET THE TEAM
Meet our team of highly-skilled, experienced, and passionate professionals. With years of experience in homecare, we have assembled strong partners, ready to empower a new wave of caregivers in this changing industry.
Mark Goetz
President
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Mark grew up in Westphalia, IA, graduated from Bellevue University with a degree in Organizational Communications and has over 16 years of experience in both home care, franchising, and senior living industries where he focused on aging in place service strategy. Leveraging his knowledge and industry connections, Mark’s role will be to lead the HomeCare Advocacy Network and position it for success over the next decade. Mark and his wife Sierra have 4 children and live in Omaha, NE.
Sierra Goetz
Operations Manager
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Sierra grew up in Harlan, IA, and graduated from Iowa State University with a degree in marketing. Sierra has had a wide array of experience including recruiting, insurance brokerage, and contract negotiation. Sierra’s role will be to guide and direct the local operations of the franchise company, overseeing franchise contracts, training and all coordination with our business development partner, Franchise Dynamics.
Robert Stidham
Chairman
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Robert has spent his career building value in his service to others. Robert holds a master’s degree from DePaul University and currently serves as the CEO of Franchise Dynamics. FD represents 140+ brands across 8 dfferent market segments and represents more franchise sales than the top 5 largest franchising organizations combined. Robert has 3 children and currently resides with his partner, Susan White, in Orange County, CA.
Patrice Thabault
Corporate Success Trainer
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Patrice grew up in Burlington, VT, where she currently resides with her partner Jess. Patrice is a graduate of Clarkson University and spent 15 years in and around the Boston area working in the technology industry before she opened her own home care business in 2003. Her business was consistently recognized for its high performance in client satisfaction and market penetration. Most recently Patrice served as interim executive director for a large senior living organization in South Burlington, VT. Patrice is also part owner of an antique shop in Shelburne, VT.
Chrissy Eblin
VP, Franchise Marketing
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Chrissy is an experienced Chief Operations Officer with a demonstrated history of working in the food & beverages industry as well as owner of Carefree Concierge. Chrissy is professionally skilled in marketing management, coaching, sales, retail, hospitality, and communication. She is excited to put her business development prowess to good use to develop HCAN.
Christopher Cue
Interim General Counsel
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Christopher “Chris” Cue grew up in Harlan, IA where he was a standout athlete. Chris graduated from Iowa State University with a degree in Exercise Science and went on to Regent University for law school. After law school Chris entered the Judge Advocate General program with the Marine Corps where he served as chief prosecutor at Camp Lejeune and spent one tour of duty in Afghanistan. Chris currently holds his LLM for finance law and owns his own investment company out of Chicago, IL where he practices law independently.
Laura Husmann-Jennison
Creative Director
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Laura grew up in Marion, IA, and graduated with degrees in graphic design and advertising from Iowa State University. She went on to work for Segura Inc. in Chicago until branching out on her own. Laura has worked on brands like Mongoose Bicycles and Swatch, won awards including the Tokyo Type Directors award, and been recommended in the #1 Ultimate Google book for her digital design expertise. Laura is committed to building a consistent, fresh and recognizable brand for The Home Care Advocacy Network. Laura lives in Chicago with her husband Nate and 8 children.
Tracy Dale
Corporate Success Trainer
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Tracy grew up in Ashland, NE, and graduated from University of Nebraska at Lincoln. Tracy has held various positions at a local in-home services branch that has included Recruitment and Retention Coordinator, Marketing Manager and Operations Manager. She brings with her a wealth of knowledge from the home care industry. Tracy and Patrice Thabault, our Training Consultant, have built a robust training program that will provide excellent support and resources for the HomeCare Advocacy Network. Tracy lives in Omaha with her husband Jason and 4 children.
Aaron McMartin
VP, Development
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Aaron grew up in Granger, IN and is a graduate of Purdue University. He is a consummate franchise professional with over 13 years in franchise development and operations after having spent the first 12 years of his professional career in banking & financial services. Aaron and his team of development experts work with potential partners & franchise candidates to help them explore the HCAN opportunity and navigate our discovery process. He is excited to bring the best and most passionate candidates in to be outstanding and prosperous partners of HCAN.
Please contact Aaron to express your interest in learning more about partnering with us.
Amy Zakrajsek
Project Manager
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Email
Amy Zakrajsek is a graduate of Crown College in St Bonifacius, MN. Amy has been a supporter and driver of her family’s efforts in small business over the past 25+ years. Her own career ranges from real estate management to leadership in non-profit organizations to her current role as Project Manager for HomeCare Advocacy Network. Amy and Rich live in Grand Junction, CO, with their 2 sons, Jack and Dylan.
Abby Kulus
PR and Marketing Specialist
3610 N 163rd Plaza, Suite 103 Omaha, NE 68116
Office: (402) 965-0737
Abby Kulus is from Omaha, Nebraska. She graduated high school at Concordia Jr./Sr. High where she participated in basketball and volleyball for four years. She now attends the University of Nebraska-Lincoln where she is studying Advertising and Public Relations. Abby is named HCAN’s PR and Marketing Specialist. Abby’s duties at HCAN range from assistant producer of the HomeCare Hub podcast series to blog writing and social media duties. She is excited to use this position as an opportunity to learn and grow as she continues her studies and begins her career.
WHITE PAPER
Now more than ever, affordable continuous home care is important. In this document, we discuss the impact of the current status of multiple factors that speak to the fact that continuous home care can have a substantial impact on our society by maintainingolder adults to successfully age-in-place and relief for unpaid caregivers. Additionally, the recent pandemic has forced rapid change in health care delivery as stay-at-home for older adults is highly recommended into the foreseeable future.
HCAN ONE SHEET
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