PRESS KIT
Information and digital resources from the HomeCare Advocacy Network for the press and media.
Information and digital resources from the HomeCare Advocacy Network for the press and media.
ABOUT HCAN
Who We Are
At the HomeCare Advocacy Network, we know the power of compassionate caregiving. From companionship and personal care to Alzheimer’s and dementia care, we are committed to helping seniors age safely in their homes – wherever that might be.
Led by a team of passionate professionals from the home care and senior living industries, the HomeCare Advocacy Network offers franchise ownership options for individual entrepreneurs as well as senior living providers.
Media Inquiries
Please direct all media inquiries to:
Debbie Hilt
402-350-5222
dhilt@hcanthrive.com
Our Podcast
MEET THE TEAM
Meet our team of highly-skilled, experienced, and passionate professionals. With years of experience in homecare, we have assembled strong partners, ready to empower a new wave of caregivers in this changing industry.
Mark Goetz
President
440 REGENCY PARKWAY DR, SUITE 222
OMAHA, NE 68114
Office: (402) 965-0737
Email
Mark grew up in Westphalia, IA, graduated from Bellevue University with a degree in Organizational Communications and has over 16 years of experience in both home care, franchising, and senior living industries where he focused on aging in place service strategy. Leveraging his knowledge and industry connections, Mark’s role will be to lead the HomeCare Advocacy Network and position it for success over the next decade. Mark and his wife Sierra have 4 children and live in Omaha, NE.
Sierra Goetz
Operations Manager
440 REGENCY PARKWAY DR, SUITE 222
OMAHA, NE 68114
Office: (402) 965-0737
Email
Sierra grew up in Harlan, IA, and graduated from Iowa State University with a degree in marketing. Sierra has had a wide array of experience including recruiting, insurance brokerage, and contract negotiation. Sierra’s role will be to guide and direct the local operations of the franchise company, overseeing franchise contracts, training and all coordination with our business development partner, Franchise Dynamics.
Robert Stidham
Chairman
440 REGENCY PARKWAY DR, SUITE 222
OMAHA, NE 68114
Office: (402) 965-0737
Email
Robert has spent his career building value in his service to others. Robert holds a master’s degree from DePaul University and currently serves as the CEO of Franchise Dynamics. FD represents 140+ brands across 8 dfferent market segments and represents more franchise sales than the top 5 largest franchising organizations combined. Robert has 3 children and currently resides with his partner, Susan White, in Orange County, CA.
Christopher Cue
Interim General Counsel
440 REGENCY PARKWAY DR, SUITE 222
OMAHA, NE 68114
Office: (402) 965-0737
Email
Christopher “Chris” Cue grew up in Harlan, IA where he was a standout athlete. Chris graduated from Iowa State University with a degree in Exercise Science and went on to Regent University for law school. After law school Chris entered the Judge Advocate General program with the Marine Corps where he served as chief prosecutor at Camp Lejeune and spent one tour of duty in Afghanistan. Chris currently holds his LLM for finance law and owns his own investment company out of Chicago, IL where he practices law independently.
Laura Husmann-Jennison
Creative Director
440 REGENCY PARKWAY DR, SUITE 222
OMAHA, NE 68114
Office: (402) 965-0737
Email
Laura grew up in Marion, IA, and graduated with degrees in graphic design and advertising from Iowa State University. She went on to work for Segura Inc. in Chicago until branching out on her own. Laura has worked on brands like Mongoose Bicycles and Swatch, won awards including the Tokyo Type Directors award, and been recommended in the #1 Ultimate Google book for her digital design expertise. Laura is committed to building a consistent, fresh and recognizable brand for The Home Care Advocacy Network. Laura lives in Chicago with her husband Nate and 8 children.
Tracy Dale
Corporate Success Trainer
440 REGENCY PARKWAY DR, SUITE 222
OMAHA, NE 68114
Office: (402) 965-0737
Email
Tracy grew up in Ashland, NE, and graduated from University of Nebraska at Lincoln. Tracy has held various positions at a local in-home services branch that has included Recruitment and Retention Coordinator, Marketing Manager and Operations Manager. She brings with her a wealth of knowledge from the home care industry. Tracy and Patrice Thabault, our Training Consultant, have built a robust training program that will provide excellent support and resources for the HomeCare Advocacy Network. Tracy lives in Omaha with her husband Jason and 4 children.
Aaron McMartin
VP, Development
440 REGENCY PARKWAY DR, SUITE 222
OMAHA, NE 68114
Office: (402) 965-0737
Email
Aaron grew up in Granger, IN and is a graduate of Purdue University. He is a consummate franchise professional with over 13 years in franchise development and operations after having spent the first 12 years of his professional career in banking & financial services. Aaron and his team of development experts work with potential partners & franchise candidates to help them explore the HCAN opportunity and navigate our discovery process. He is excited to bring the best and most passionate candidates in to be outstanding and prosperous partners of HCAN.
Please contact Aaron to express your interest in learning more about partnering with us.
WHITE PAPER
Now more than ever, affordable continuous home care is important. In this document, we discuss the impact of the current status of multiple factors that speak to the fact that continuous home care can have a substantial impact on our society by maintaining older adults to successfully age-in-place and relief for unpaid caregivers. Additionally, the recent pandemic has forced rapid change in health care delivery as stay-at-home for older adults is highly recommended into the foreseeable future.
HCAN ONE SHEET
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