HCAN HomeCare Advocacy Network


March 30, 2022


Debbie Hilt, HCAN PR Consultant



HomeCare Advocacy Network to be Represented at the

International Franchise Show

(OMAHA, Neb.) — The HomeCare Advocacy Network (HCAN), a leading provider of consistent, compassionate home care for seniors and their families, will be among hundreds of franchise organizations represented at the upcoming International Franchise Show. The event will be held April 8 – 9 in London, England.

“We’re thrilled with the opportunity to expand globally,” said Mark Goetz, co-founder, and president of HCAN. “When my wife, Sierra, and I founded HCAN, we hoped our family story of caring for aging loved ones and discovering the unmatched value of consistent, compassionate caregiving, would one day impact, not only people in the United States but around the world.”

HCAN offers two franchise options – one for service-minded entrepreneurs and another tailored specifically for senior living providers. With HCAN’s business format franchising partnership, senior living providers are able to take advantage of the traditional home care model that’s proven to be very successful. The HCAN team provides the world-class training, structure, and system support needed to help providers successfully add a home care division to their organization while utilizing their own brand.

“HCAN’s business format franchise model is unique among home care franchisors. This will allow for more creativity as HCAN helps other organizations solve global aging challenges,” said Eric Johnson, global team leader for the U.S. Commercial Service (a division of the Department of Commerce). “We’re working with companies like HCAN, the U.S. Foreign Commercial Service, and the Federal Trade Commission, to make home care exportable.”

Operated by Comexposium, the International Franchise Show connects thousands of budding entrepreneurs with perfect franchise opportunities. HCAN will be represented by Summa Franchise Consulting, which is owned by HCAN Chairman, Robert Stidham. 

“Robert and I joined forces more than two years ago to build the HomeCare Advocacy Network,” Goetz said. “Despite the pandemic, we’ve been able to develop deep roots domestically, and we now look forward to sharing our experience globally.”

Goetz said he has already scheduled meetings with candidates from Switzerland, Germany, and the United Kingdom, and he expects that list to grow.

“There’s never been a better time for senior living providers to get into the home care industry – they’re missing an incredible opportunity if they don’t,” he said. “As the need for quality home care increases, they will be able to significantly grow their business without investing in brick and mortar.”

For more information about HCAN, visit hcanthrive.com or call 402.359.1996.