HCAN HomeCare Advocacy Network


October 18, 2022


Debbie Hilt, HCAN PR Consultant



Former PayPal and Yahoo Executives Leverage Tech to 

Help Seniors Age in Place 

SANTA CLARA, Calif./OMAHA, Neb. – The HomeCare Advocacy Network (HCAN) and Zemplee, a technology platform that utilizes attentive artificial intelligence (AI) and passive sensors to help seniors age safely in their homes, today announced they are joining forces to deliver a high-tech, hybrid mode of combined home care. Through this joint venture, the two companies will bundle their distinct services into an offering that will elevate the quality of care while addressing the pressing caregiver shortage.

Without cameras or microphones, Zemplee AI monitors a senior’s daily living activities, helping caregivers and family members remotely verify the senior’s health, wellbeing and safety. The passive devices and attentive AI interprets dining habits, medication intake, activity level, sleep patterns and other vital details. It then creates a behavioral determinant of health to ensure seniors can age safely in place.

“We are excited to now be able to deliver seniors and their families access to the real-time monitoring of vital statistics to, in turn, lower hospital readmission or trips to the emergency room,” said Mark Goetz, co-founder and president of HCAN. “With a tight labor market and increased numbers of seniors aging in place, we need to become more tech-savvy to keep clients safe and healthy.”

Goetz, a PayPal alum, and Zemplee founder and CEO Aparna Pujar, a former eBay executive, have reimagined the symbiotic relationship that existed between their two previous companies to take on senior care, one of the fastest growing industries in the country.

“This dynamic partnership enables both organizations to further develop home care in the cloud”, said Pujar.  “By combining technology and AI with a superior human touch and medical and clinical supervision through a remote patient monitoring solution, our combined efforts will better help seniors age in place and have better life outcomes, while reducing care costs in the health system”.

Under terms of the deal the two companies will cross promote their services and bundle their respective offerings. HCAN will also assist in the installation and activation of the Zemplee system in home, perform periodic check of the system 

For more information about the HomeCare Advocacy Network, visit hcanthrive.com.

To learn more about Zemplee, visit zemplee.com.