The pandemic has taken a toll on the senior living industry – forcing many providers to take a hard look at their current operations and rethink the way they do business – especially when it comes to in-home services.
In a recent article in , Harvard professor and researcher David Grabowski said, “If there is a silver lining to COVID-19 and long-term care, the pandemic will hopefully accelerate the decades-long push towards expanding home- and community-based services while also causing a reconceptualization of nursing home care. These are not competing goals, but rather complementary ones.”
Unfortunately, we know that adding in-home care to senior living business models and effectively delivering those services isn’t easy. In fact, many providers have tried… only to find that their efforts weren’t worthwhile. That’s because while community care and in-home care share many synergies, they’re really very different.
Think of it this way… it’s like a hospital adding a new labor and delivery wing and then staffing it with emergency room doctors and nurses. It doesn’t make sense, and it just doesn’t work.
That’s why we founded the HomeCare Advocacy Network – to help providers make it work.
Taking advantage of the traditional home care model, HCAN provides the specialty expertise and support providers need to set up their own home care division – separate from, but complementary to, their community offerings. So there’s no confusion, our “white label” option allows the provider to keep their name and brand at the forefront.
As our franchise partners, providers will receive business training and marketing instruction as well as financial and human resources support – including recruiting and operational software. Once the division is up and running, our team will provide daily, personal support and troubleshooting services.
The HCAN model also allows senior living providers to extend their services off-campus – competing for home care business and offering services that could help seniors eventually transition into their community, nurturing future residents in a more effective way.
Want to learn more? Shoot us an email – or give us a call – 402.359.1996.