In today’s competitive environment, senior living providers are missing an incredible opportunity if they’re not providing in-home care.
Grow Your Senior Living Organization Without Adding Brick and Mortar
Founded and locally-owned in Omaha, Nebraska, HomeCare Advocacy Network (HomeCare) is the ONLY home care franchisor with a model tailored specifically to senior living providers.
With our unique franchise model, we are bringing two worlds together – senior living and home care. We help senior living providers broaden their client base by creating a private duty home care business within their organization utilizing their own brand.
Think You Can’t Compete with Established Home Care Agencies… THINK AGAIN.
We surveyed 200 women age 45+ – typically the primary decision-makers when it comes to caring for aging loved ones. The results show that senior living providers can, indeed, successfully compete with traditional home care agencies.
- More than 95% of respondents said they would be somewhat or very interested in home care services offered by a respected, local senior living community – prior to moving into the community.
- Nearly 50% of respondents said they would likely engage a respected senior living community to provide in-home services over other options, including Home Instead (24%), Right at Home (15%) and Senior Helpers (11%).
- More than 85% of respondents said if a senior living community is already providing an aging loved one with in-home care, it would positively impact the decision to eventually move them into that community.
What We Do
Sending an aide down the hall to check on a resident is inherently different than sending a professional caregiver across town to visit a client.
That’s why, in order to be successful in the home care arena, senior living providers must establish a dedicated home care arm that’s separate, but complimentary, to their senior living offerings.
That’s where we come in.
We founded HCAN to help senior living providers take advantage of the traditional home care model that’s proven to be very successful.
The HCAN business format franchise model allows providers to keep their brand at the forefront.
Our team of seasoned professionals provides the world-class training, structure and system support needed to help providers successfully add in-home services to their business.
We also provide ongoing support to help senior living franchisees run their home care division.
At HCAN, we believe that senior living is poised to become the largest provider of in-home services over the next 10 – 15 years. Adding an in-home care division could be the game-changer you need to succeed in today’s competitive market.
Now is the time!
There’s never been a better time to add in-home care to your organization’s service offerings.
In 2020, there were 56 million Americans aged 65+
By 2050, there will be 85 million aged 65+
80% think their current home is their forever home
9/10 want to stay in their home as long as possible
40% of these Americans will need daily assistance