Co-founder and Director of Operations
As Director of Operations, Sierra says her primary responsibility is “taking Mark’s crazy ideas and making them a reality”.
A graduate of Iowa State University, she has strong organizational skills and keen attention to detail – which she uses to streamline processes and optimize efficiency. She also works closely with HomeCare Advocacy Network franchise teams to implement best practices and ensure that all aspects of the business are aligned with industry standards and regulatory requirements.
Through personal and professional experience, Sierra understands the power of compassionate caregiving and the growing need for dedicated caregivers. She is committed to creating a culture of kindness, collaboration, respect and continuous growth – an environment that elevates the privilege of caregiving while ensuring all clients receive the exceptional care they deserve.
In addition to her day-to-day responsibilities, Sierra helped develop the Family and Friends Dementia Education class – a class inspired by her family’s experience caring for her step-mom who had early onset Alzheimer’s disease. The free, two-hour session is designed to help people better understand the disease and learn ways to cope with its challenges.
Sierra and Mark have four children – Kennedy, Isaac, Lincoln and Regan. She enjoys attending her children’s sporting events, traveling, snorkeling, watching Marvel movies with her sons and old mystery shows, like Columbo and Murder She Wrote, with her daughter.