HCAN has developed a market landscape survey where we took a look at decision-makers, 45-64-year-old females who are the lead individuals in setting up care for their senior loved ones. We asked them about home care buying tendencies, expectations of home care services, and senior living. HCAN personnel discusses the outcomes and findings and what leaders in-home care and senior living should do to take action.
When senior living provides home care services it allows the senior living to “get upstream” and home care companies need to keep their eye on the ball of developing home care services that are high quality. This podcast helps set the foundation for a better understanding of the home care market and what decision-makers are looking for!