MEET THE TEAM

Meet our experienced and passionate HomeCare Advocacy Network team.

Mark Goetz

President

440 Regency Parkway Drive, Suite 222 Omaha, NE 68114
Office: (402) 965-0737
Email

Mark knows the power of compassionate caregiving. Driven by his own senior care experience, he’s spent the past 20 years working in the senior care industry. From home care to senior living, his primary focus is aging in place service strategy – helping organizations effectively and efficiently deliver the services needed to help seniors age safely in their homes.

As president of the Home Care Advocacy Network, Mark is committed to meeting the needs of our aging loved ones by empowering the next generation of home care leaders.

A native Iowan, Mark and his wife, Sierra have four children. They now reside in Omaha, Nebraska.

Sierra Goetz

Operations Manager

440 Regency Parkway Drive, Suite 222 Omaha, NE 68114
Office: (402) 965-0737
Email

Sierra grew up in Harlan, IA, and graduated from Iowa State University with a degree in marketing. Sierra has had a wide array of experience including recruiting, insurance brokerage, and contract negotiation. Sierra’s role will be to guide and direct the local operations of the franchise company, overseeing franchise contracts, training and all coordination with our business development partner, Franchise Dynamics.

Robert Stidham

Chairman

440 Regency Parkway Drive, Suite 222 Omaha, NE 68114
Office: (402) 965-0737
Email

Robert has spent his career building value in his service to others. Robert holds a master’s degree from DePaul University and currently serves as the CEO of Franchise Dynamics. FD represents 140+ brands across 8 different market segments and represents more franchise sales than the top 5 largest franchising organizations combined. Robert has 3 children and currently resides with his partner, Susan White, in Orange County, CA.

Aaron McMartin

VP, Development

440 Regency Parkway Drive, Suite 222 Omaha, NE 68114
Office: (402) 965-0737
Email

Aaron grew up in Granger, IN and is a graduate of Purdue University. He is a consummate franchise professional with over 13 years in franchise development and operations after having spent the first 12 years of his professional career in banking & financial services. Aaron and his team of development experts work with potential partners & franchise candidates to help them explore the HCAN opportunity and navigate our discovery process. He is excited to bring the best and most passionate candidates in to be outstanding and prosperous partners of HCAN.

Please contact Aaron to express your interest in learning more about partnering with us.

Stephanie Thompson

Franchise Services Manager

440 Regency Parkway Drive, Suite 222 Omaha, NE 68114
Office: (402) 965-0737
Email

Since 2007, Stephanie has held a number of home care industry positions, with expertise in accounting, scheduling and operational systems implementation. In her new role at HCAN, she will assist franchisees in developing operational excellence and best practices while working with the leadership team to ensure the success of all businesses within the HCAN network. A native Omahan, Stephanie is the proud mother of three.

Tracy Dale

Development Specialist

440 Regency Parkway Drive, Suite 222 Omaha, NE 68114
Email

Tracy grew up in Ashland, NE, and graduated from University of Nebraska at Lincoln. Tracy has held various positions at a local in-home services branch that has included Recruitment and Retention Coordinator, Marketing Manager and Operations Manager. She brings with her a wealth of knowledge from the home care industry. Tracy and Patrice Thabault, our Training Consultant, have built a robust training program that will provide excellent support and resources for the HomeCare Advocacy Network. Tracy lives in Omaha with her husband Jason and 4 children.

Laura Husmann-Jennison

Creative Director

440 Regency Parkway Drive, Suite 222 Omaha, NE 68114
Office: (402) 965-0737
Email

Laura grew up in Marion, IA, and graduated with degrees in graphic design and advertising from Iowa State University. She went on to work for Segura Inc. in Chicago until branching out on her own. Laura has worked on brands like Mongoose Bicycles and Swatch, won awards including the Tokyo Type Directors award, and been recommended in the #1 Ultimate Google book for her digital design expertise. Laura is committed to building a consistent, fresh and recognizable brand for The Home Care Advocacy Network. Laura lives in Chicago with her husband Nate and 8 children.