To say its been a tough year for senior living providers would be an understatement.

According to new data from Argentum, a leading national senior living association senior living providers have lost more than $15.4 billion because of the COVID-19 pandemic.

In addition to record low occupancy rates, providers have incurred significant losses as a result of extraordinary efforts to keep residents and employees safe throughout the pandemic – including protective equipment, infection prevention and control supplies, additional staff and heropay for staff members.

Across the country, 56% of senior living providers are operating at a loss and, according to Argentums survey data, more than 50% have indicated that COVID-related hardships may force them to close.

In order to survive, many senior living providers are looking at alternatives. In fact, were currently in discussions with several large operators that are considering working with us to add home care divisions to their operations – essentially, expanding their business without adding brick and mortar.

Why do they want to partner with us? Its simple. With our unique, white-label franchise option, we help senior living providers take advantage of the traditional home care model thats already proven to be very successful. Our team provides the world-class training, structure, and system support needed to help providers successfully add in-home services to their business while utilizing their own brand.

Initially, our franchise partnership includes:
Business training
Brand development guidance
Marketing instruction
Financial and human resources support
Operational software

Our team also provides ongoing, daily support to help senior living franchisees run their home care division. We will be on-site a minimum of three times the first year, two times the second and one time the third to ensure continued success.

Using our model, providers also have the opportunity to extend services off-campus – competing with other home care agencies. This will allow them to establish relationships with families early on in their senior care journey – paving the way for the eventual transition into their community.

Now, more than ever, senior living providers need to offer in-home services – theyre missing an opportunity if they dont. To learn how we can help senior living communities combat rising costs and grow business – without investing in brick and mortar – contact us at or 402.359.1996.